Hi! I’m Kim. I create digital experiences across brand, web, and product design that solve problems and delight users.
With over 10 years in design, I've learned the power of strong visual storytelling: whether I'm evolving brand identities, scaling design systems, or working on conversion optimization, I strive to marry business goals with a human-centered approach to deliver digital experiences that feel simple, clear, and satisfying to use.
Hi! I’m Kim. I create digital experiences across brand, web, and product design that solve problems and delight users.
With over 10 years in design, I've learned the power of strong visual storytelling: whether I'm evolving brand identities, scaling design systems, or working on conversion optimization, I strive to marry business goals with a human-centered approach to deliver digital experiences that feel simple, clear, and satisfying to use.
Hi! I’m Kim. I create digital experiences across brand, web, and product design that solve problems and delight users.
With over 10 years in design, I've learned the power of strong visual storytelling: whether I'm evolving brand identities, scaling design systems, or working on conversion optimization, I strive to marry business goals with a human-centered approach to deliver digital experiences that feel simple, clear, and satisfying to use.
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences, including a full redesign of the marketing site and the company’s first logged-in web dashboard—extending the product beyond mobile. My work focused on evolving a scalable design system, exploring emerging technologies, and shaping tools that made complex financial concepts more intuitive for both users and the teams building them.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped evolve the digital product and brand experience through multiple phases of growth up to acquisition. I led several website redesigns, refined brand architecture to improve navigation, and contributed to building a design system from the ground up—defining components, patterns, and workflows that brought consistency across teams. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-driven design.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I shaped a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store experiences. My role spanned concept through execution, working closely with engineering to ensure a cohesive, end-to-end user experience.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences, including a full redesign of the marketing site and the company’s first logged-in web dashboard—extending the product beyond mobile. My work focused on evolving a scalable design system, exploring emerging technologies, and shaping tools that made complex financial concepts more intuitive for both users and the teams building them.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped evolve the digital product and brand experience through multiple phases of growth up to acquisition. I led several website redesigns, refined brand architecture to improve navigation, and contributed to building a design system from the ground up—defining components, patterns, and workflows that brought consistency across teams. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-driven design.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I shaped a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store experiences. My role spanned concept through execution, working closely with engineering to ensure a cohesive, end-to-end user experience.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences, including a full redesign of the marketing site and the company’s first logged-in web dashboard—extending the product beyond mobile. My work focused on evolving a scalable design system, exploring emerging technologies, and shaping tools that made complex financial concepts more intuitive for both users and the teams building them.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped evolve the digital product and brand experience through multiple phases of growth up to acquisition. I led several website redesigns, refined brand architecture to improve navigation, and contributed to building a design system from the ground up—defining components, patterns, and workflows that brought consistency across teams. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-driven design.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I shaped a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store experiences. My role spanned concept through execution, working closely with engineering to ensure a cohesive, end-to-end user experience.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration