Hi! I’m Kim. I craft digital experiences at the intersection of brand, product, and design systems.
Hi! I’m Kim. I craft digital experiences at the intersection of brand, product, and design systems.
With over 10 years in design, I've learned the power of strong visual storytelling: whether I'm evolving brand identities, scaling design systems, or zeroing in on conversion optimization, I strive to marry business goals with intuitive user experiences to craft products that feel simple, intentional, and satisfying to use. I'm curious to stay current with emerging design tools and love finding ways to fold them into my work.
With over 10 years in design, I've learned the power of strong visual storytelling: whether I'm evolving brand identities, scaling design systems, or zeroing in on conversion optimization, I strive to marry business goals with intuitive user experiences to craft products that feel simple, intentional, and satisfying to use. I'm curious to stay current with emerging design tools and love finding ways to fold them into my work.
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences — including a full redesign of the marketing site and the company's first logged-in web dashboard, extending the product beyond mobile for the first time. I built out a scalable design system, drove growth experimentation that lifted conversion by 16%, and worked closely with engineering to ship production-ready work. A big part of what I loved here was exploring emerging tools to make complex financial concepts feel simple and approachable.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped shape the digital product and brand experience across multiple phases of growth — through several website redesigns, a multi-brand design system built from scratch, and a data-driven quiz experience that hit ~40% conversion. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-led design across the full customer journey from acquisition through retention.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I owned a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store. Concept through execution, working closely with engineering the whole way.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences — including a full redesign of the marketing site and the company's first logged-in web dashboard, extending the product beyond mobile for the first time. I built out a scalable design system, drove growth experimentation that lifted conversion by 16%, and worked closely with engineering to ship production-ready work. A big part of what I loved here was exploring emerging tools to make complex financial concepts feel simple and approachable.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped shape the digital product and brand experience across multiple phases of growth — through several website redesigns, a multi-brand design system built from scratch, and a data-driven quiz experience that hit ~40% conversion. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-led design across the full customer journey from acquisition through retention.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I owned a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store. Concept through execution, working closely with engineering the whole way.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences — including a full redesign of the marketing site and the company's first logged-in web dashboard, extending the product beyond mobile for the first time. I built out a scalable design system, drove growth experimentation that lifted conversion by 16%, and worked closely with engineering to ship production-ready work. A big part of what I loved here was exploring emerging tools to make complex financial concepts feel simple and approachable.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped shape the digital product and brand experience across multiple phases of growth — through several website redesigns, a multi-brand design system built from scratch, and a data-driven quiz experience that hit ~40% conversion. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-led design across the full customer journey from acquisition through retention.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I owned a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store. Concept through execution, working closely with engineering the whole way.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration