Hi! I’m Kim. I craft digital experiences at the intersection of brand, product, and design systems.
Hi! I’m Kim. I craft digital experiences at the intersection of brand, product, and design systems.
With over 10 years in design, I've learned the power of strong visual storytelling: whether I'm evolving brand identities, scaling design systems, or zeroing in on conversion optimization, I strive to marry business goals with intuitive user experiences to craft products that feel simple, intentional, and satisfying to use.
With over 10 years in design, I've learned the power of strong visual storytelling: whether I'm evolving brand identities, scaling design systems, or zeroing in on conversion optimization, I strive to marry business goals with intuitive user experiences to craft products that feel simple, intentional, and satisfying to use.
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences, including a full redesign of the marketing site and the company’s first logged-in web dashboard—extending the product beyond mobile. My work focused on evolving a scalable design system, exploring emerging technologies, and shaping tools that made complex financial concepts more intuitive for both users and the teams building them.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped evolve the digital product and brand experience through multiple phases of growth up to acquisition. I led several website redesigns, refined brand architecture to improve navigation, and contributed to building a design system from the ground up—defining components, patterns, and workflows that brought consistency across teams. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-driven design.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I shaped a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store experiences. My role spanned concept through execution, working closely with engineering to ensure a cohesive, end-to-end user experience.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences, including a full redesign of the marketing site and the company’s first logged-in web dashboard—extending the product beyond mobile. My work focused on evolving a scalable design system, exploring emerging technologies, and shaping tools that made complex financial concepts more intuitive for both users and the teams building them.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped evolve the digital product and brand experience through multiple phases of growth up to acquisition. I led several website redesigns, refined brand architecture to improve navigation, and contributed to building a design system from the ground up—defining components, patterns, and workflows that brought consistency across teams. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-driven design.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I shaped a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store experiences. My role spanned concept through execution, working closely with engineering to ensure a cohesive, end-to-end user experience.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration
Greenlight Financial Technology
Digital Design Director | Oct 2023 – Nov 2025
At Greenlight, I led design across web and product-adjacent experiences, including a full redesign of the marketing site and the company’s first logged-in web dashboard—extending the product beyond mobile. My work focused on evolving a scalable design system, exploring emerging technologies, and shaping tools that made complex financial concepts more intuitive for both users and the teams building them.
Thinx Inc.
Senior Digital Designer | May 2018 – Oct 2023
At Thinx, I helped evolve the digital product and brand experience through multiple phases of growth up to acquisition. I led several website redesigns, refined brand architecture to improve navigation, and contributed to building a design system from the ground up—defining components, patterns, and workflows that brought consistency across teams. My work spanned e-commerce, product launches, and education, blending UX, accessibility, and content-driven design.
Juice Generation
Senior Digital Designer | Mar 2016 – Mar 2018
As the sole designer, I shaped a 360° brand and digital experience across web, product, and physical touchpoints. I led the website redesign, supported a subscription product launch, and designed across packaging, mobile, and in-store experiences. My role spanned concept through execution, working closely with engineering to ensure a cohesive, end-to-end user experience.
Certificates in Animation & Brand design
School of Visual Arts (SVA) | New York, NY
Bachelor of Arts in Writing, Literature, and Publishing
Emerson College | Boston, MA
Branding & Identity
Logo design • Typography • Packaging • Motion • Visual systems
Digital Product
Design systems • Website design • UX/UI • Interaction design • Accessibility • Prototyping • User research • Front-end collaboration